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If you want to contact me:
Email Tim
or
timb@timbriggs.com

 

 

For our study purposes here, I will define 'business' as an activity of exchanging something of value of one form for something of one or another form.  If you have a job, you are exchanging your time and talent for money.  If you are a merchant, you are exchanging a good or service for money.  And of course, the barter system opens up all kinds of possibilities.  I could put forth countless examples, but you get the idea.

Over the past 45+ years, I've been privileged to have worked in many roles; as employee, employer, and in the middle, as merchant and as buyer, etc.  And I've been blessed throughout my career with some tremendous successes. 

I've noticed that in recent years, the title (or label) lines between the components that make up a business have blurred and shifted all over the map.  The same terms can mean vastly different things from one industry to another & from one company to another.  For the purposes of these study articles, I offer the following definitions.

Manufacturing
(Be it a good or a service, something of value must be prepared)
> Business Development
(A course of action to present the good or service to the right audience)
> Marketing
(Presenting the good or service via variety of means - includes advertising)
> Sales
(Making the connection between the good or service and turning potentials into customers)
> Service
(Making sure there is support for the customer so they can get most benefit of the good or service)
> Customer
(Focus on the customer's satisfaction)
> Expansion
(Winning customers to be promoters and asking for  referrals, renewals, and referrals)

A point I will stress all along the way is the vital importance of employees.  Your best advertisement is a happy employee.  If you have happy employees, you will have the best chance for happy customers.

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